Japan: Agriculture the latest trend among celebrities

22 02 2009

Global Voices Online » Japan: Agriculture the latest trend among celebrities.

The Japanese economy, as confirmed by the head of the Bank of Japan’s research and statistics department Kazuo Monma (門間一夫), is facing one of the worse slowdowns in its modern history, with a GDP that has declined at a rate of 12,7%. Nonetheless, TV programs and lifestyle magazines are doing their best to inspire hope among their viewers and readers that not everything is lost.

Recently, in fact, a new trend has been spreading among Japanese V.I.P.: farm work. More of a few of these V.I.P. are celebrities who have decided to follow the example [jp] of pop-star Shiho Fujita (藤田志穂). Fujita announced the launch onto the market of rice produced by her company, with a view to redeeming the image of the gyaru [girls following a particular fashion style], who are often perceived in Japan as addicted to junk food.


おばあちゃんの畑, Granny’s vegetable garden. By nozawa.takeshi

The reaction of many bloggers about this “agriculture boom”, so heavily discussed on TV and in newspapers, has however been skeptical. In response to this trendy return to Mother Nature, in fact, some of them criticized what they see as people making light of farm labour.

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